A starting point you can understand
The initial review should identify the website and business-profile issues that matter, with an explanation of their likely impact and a practical order of work. Ask what access is needed and who retains ownership.
A plan tied to your services
Search work should connect to what you actually sell and where you operate. Useful deliverables can include service-page improvements, technical fixes, accurate business information and relevant internal links.
Clear responsibilities
Confirm who writes and approves content, provides photos, updates business details and implements website changes. An undefined dependency can delay an otherwise reasonable plan.
Reporting that connects to inquiries
Search impressions and clicks help explain visibility. Qualified inquiries, appointments or estimates help explain business value. Ask how those outcomes will be measured and how tracking limitations will be reported.
A review process without ranking guarantees
Ask what is delivered each period, how priorities change and when you will review progress. No provider controls Google’s ranking or indexing decisions. A useful proposal makes its work and responsibilities specific.