1. What should a visitor be able to do?
Write the answer as a task: understand a service, compare an option, request a consultation or make a purchase. A clear primary task makes decisions about navigation, content and calls to action easier.
2. What is already useful?
Review the existing pages, customer questions and content before starting again. A redesign should preserve useful information and account for existing URLs. Keep a page inventory so that important material does not disappear in the move.
3. Where do people lose confidence?
Look for vague service descriptions, outdated details, difficult forms and missing context. Ask someone unfamiliar with the business to explain what you offer after reading a page. Their uncertainty is useful feedback.
4. Who will maintain it?
A website needs an owner after launch. Decide who will update services, review inquiries and keep information current. Choose a content workflow that fits those responsibilities.
5. What would make the project worthwhile?
Agree on a practical outcome and how you will evaluate it. That might be clearer inquiries, fewer repeated questions or a more reliable way to present services. Keep the brief focused enough that the finished work can be assessed.