The challenge
Cambria needed to explain its expertise across two competitive legal practice areas while building a more sustainable source of website visitors.
A stronger presence.
Across two practice areas.
Connecting search and social for an Ontario law firm serving personal injury and immigration clients.
The approach
The work connected relevant legal content, service-page structure and social publishing. Each practice area needed a clear place in the site and material that addressed its audience’s questions.
The reported outcome
The project team reports monthly organic search clicks rising from 34 to approximately 5,000 between April and December 2025. The earlier published case study reported impressions rising from 326 to 12,525 over the same period. It also reports 946,800+ social views. The reporting period for the social figure is not specified.
What the numbers mean
These figures describe a past campaign. They measure visibility and traffic, not signed clients or a guaranteed outcome for another business.
Source: ThynkUnicorn client-project reporting, with the click figure updated by the project owner. Figures have not been independently audited.
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