System Modules
Algorithmic Bidding Strategy
We don't guess bids. We use AI-driven bid strategies (tCPA, tROAS) to ensure we are winning auctions at the lowest possible cost.
Full-Funnel Retargeting
Most people don't buy on click one. We build omnipresent retargeting campaigns that follow your prospects across the web until they convert.
Creative Performance Matrix
Ads fatigue fast. We run a creative testing lab, constantly cycling new hooks, visuals, and copy to beat the control.
Server-Side Tracking (CAPI)
Pixels are dying. We implement Server-Side tracking to bypass ad blockers and iOS updates, giving us 100% accurate data visibility.
Operational Phases
Phase 1: Audience Segmentation
We don't target "everyone." We build hyper-specific audiences based on intent, demographics, and psychographics.
Phase 2: The Creative Sprint
Our design team builds 20+ ad variations. We test different angles—emotional, logical, social proof—to find the winner.
Phase 3: Launch & Learning
We go live. The first 14 days are about gathering data. We cut the losers aggressively and double down on the winners.
Phase 4: Scale & Optimization
Once we hit target CPA, we scale the budget. We expand to new audiences and lookalikes to increase volume without breaking profitability.